US Patent Issued to tvScientific on Dec. 23 for "Scientific system and method for optimizing television advertising" (California, Virginia Inventors)

ALEXANDRIA, Va., Dec. 23 -- United States Patent no. 12,506,553, issued on Dec. 23, was assigned to tvScientific Inc. (El Segundo, Calif.).

"Scientific system and method for optimizing television advertising" was invented by Jason Fairchild (Rolling Hills Estates, Calif.) and David Koye (Richmond, Va.).

According to the abstract* released by the U.S. Patent & Trademark Office: "A scientific system and methods are disclosed for optimizing television (e.g., "CTV" and "OTT") advertising and related expenditure to maximize efficiency and return on investment ("ROI') for advertisers. The scientific system comprises an initial-feedback engine that develops and refines creatives or outcomes by creating and using an artificial intelligence ("AI")...