US Patent Issued to tvScientific on April 1 for "System and method for linking video-game activation on consoles to connected television advertisement delivery" (California, Virginia Inventors)

ALEXANDRIA, Va., April 2 -- United States Patent no. 12,265,982, issued on April 1, was assigned to tvScientific Inc. (El Segundo, Calif.).

"System and method for linking video-game activation on consoles to connected television advertisement delivery" was invented by Jason Fairchild (Rolling Hills Estates, Calif.), David Koye (Richmond, Va.) and Stephan Cunningham (Pasadena, Calif.).

According to the abstract* released by the U.S. Patent & Trademark Office: "A system and methods are disclosed for linking video-game activation on gaming consoles to connected television ("CTV") or over-the-top ("OTT") advertisement delivery. This system and method are implemented in a tracking and linking platform that is configured to trigger a "postback"...