ALEXANDRIA, Va., March 5 -- United States Patent no. 12,244,891, issued on March 4, was assigned to TVISION INSIGHTS INC. (Cambridge, Mass.).
"Systems and methods for assessing viewer engagement" was invented by Inderbir Sidhu (Lexington, Mass.), Yanfeng Liu (Long Island City, N.Y.) and Yun Fu (Brookline, Mass.).
According to the abstract* released by the U.S. Patent & Trademark Office: "A system for quantifying viewer engagement with a video playing on a display includes at least one camera to acquire image data of a viewing area in front of the display. A microphone acquires audio data emitted by a speaker coupled to the display. The system also includes a memory to store processor-executable instructions and a processor. Upon execution...