US Patent Issued to TVISION INSIGHTS on June 3 for "Systems and methods for assessing viewer engagement" (Massachusetts, New Jersey Inventors)

ALEXANDRIA, Va., June 4 -- United States Patent no. 12,323,656, issued on June 3, was assigned to TVISION INSIGHTS INC. (Cambridge, Mass.).

"Systems and methods for assessing viewer engagement" was invented by Inderbir Sidhu (Lexington, Mass.), Devon M. Bray (Quincy, Mass.), R. Taylor Locke (Cambridge, Mass.), Sameer Aghera (Jersey City, N.J.) and Eric Leventhal Arthen (Worthington, Mass.).

According to the abstract* released by the U.S. Patent & Trademark Office: "A system and method for quantifying viewer engagement with a video playing on a display in a respondent household includes an agreed upon camera arrangement to monitor viewer engagement. The system and method includes the ability to determine what sources of content are being a...