US Patent Issued to TURNER BROADCASTING SYSTEM on Jan. 28 for "Promotion planning for managing allocation of inventory mix utilizing an optimization framework" (Georgia, Texas Inventors)

ALEXANDRIA, Va., Jan. 29 -- United States Patent no. 12,211,060, issued on Jan. 28, was assigned to TURNER BROADCASTING SYSTEM INC. (Atlanta).

"Promotion planning for managing allocation of inventory mix utilizing an optimization framework" was invented by Peter Alexander Williams (Atlanta), Jose Antonio Carbajal Orozco (Atlanta) and Wassim Samir Chaar (Coppell, Texas).

According to the abstract* released by the U.S. Patent & Trademark Office: "A system is provided that generates values associated with a promotion impact measure for each promotional campaign based on historical data and an expected audience. A number of inventory units is determined for each promotional campaign that corresponds to a promotion inventory utilization type, ...