ALEXANDRIA, Va., July 30 -- United States Patent no. 12,370,928, issued on July 29, was assigned to TS TECH Co. LTD. (Saitama, Japan).

"Seat system" was invented by Hiroyuki Kaku (Tochigi, Japan), Atsushi Kusano (Tochigi, Japan), Satoru Kaneda (Tochigi, Japan), Satoshi Suzuki (Tochigi, Japan), Munetaka Kowa (Tochigi, Japan), Yoshikazu Ito (Tochigi, Japan) and Yasuharu Otsuka (Tochigi, Japan).

According to the abstract* released by the U.S. Patent & Trademark Office: "To propose a new value for a seat, a seat system which can make notification of advertising information fit for an occupant seated on the seat with a sensor included therein is provided. The seat system includes: a seat which includes a seat body, and a sensor provided in the...