US Patent Issued to TRANSFORM SR BRANDS on July 8 for "Customer clustering using integer programming" (California Inventors)

ALEXANDRIA, Va., July 9 -- United States Patent no. 12,354,124, issued on July 8, was assigned to TRANSFORM SR BRANDS LLC (Hoffman Estates, Ill.).

"Customer clustering using integer programming" was invented by Burcu Aydin (Mountain View, Calif.) and Michael Tamir (San Jose, Calif.).

According to the abstract* released by the U.S. Patent & Trademark Office: "Methods and apparatus are disclosed regarding an e-commerce system that clusters customers based on demographic data and purchase history data for the customers. In some embodiments, the e-commerce system solves an Integer Program that accounts for the demographic data and purchase history data in order to identify a hyperplane that splits a selected cluster of customers."

The patent...