US Patent Issued to TRANSFORM SR BRANDS on April 15 for "System and method providing personalized recommendations" (Indiana Inventor)

ALEXANDRIA, Va., June 5 -- United States Patent no. 12,277,579, issued on April 15, was assigned to TRANSFORM SR BRANDS LLC (Hoffman Estates, Ill.).

"System and method providing personalized recommendations" was invented by Kelly Joseph Wical (Monticello, Ind.).

According to the abstract* released by the U.S. Patent & Trademark Office: "A system and method for providing personalized recommendations or promotional information to consumers based upon a recommendation algorithm selected from a number of recommendation algorithms, by matching personal contextual information of each consumer to detailed contexts in which each recommendation algorithm exhibits optimal performance with regard to particular business performance measures."

The pa...