ALEXANDRIA, Va., July 23 -- United States Patent no. 12,368,913, issued on July 22, was assigned to THINKANALYTICS LTD. (Glasgow, Great Britain).
"Affinity profile system and method" was invented by Peter Docherty (Glasgow, Great Britain), Christopher McGuire (Glasgow, Great Britain) and Edward Young (Glasgow, Great Britain).
According to the abstract* released by the U.S. Patent & Trademark Office: "A computer-implemented method of targeting users based on content consumption comprises: for each of a plurality of users, monitoring user activity including identifying content selected for viewing by the users; obtaining metadata concerning the selected items of content, the metadata representing at least some properties of the selected ite...