ALEXANDRIA, Va., July 3 -- United States Patent no. 12,348,807, issued on July 1, was assigned to THINKANALYTICS LTD. (Glasgow, Great Britain).
"Affinity profile system and method" was invented by Peter Docherty (Glasgow, Great Britain), Christopher McGuire (Glasgow, Great Britain) and Edward Young (Glasgow, Great Britain).
According to the abstract* released by the U.S. Patent & Trademark Office: "A computer-implemented method of using affinity profiles to determine at least one audience category that is expected to consume a selected item of content, the method comprises: obtaining affinity profiles for a plurality of users of a content distribution system, wherein each affinity profile comprises at least one selected affinity category ...