ALEXANDRIA, Va., March 26 -- United States Patent no. 12,260,254, issued on March 25, was assigned to The Trade Desk Inc. (Ventura, Calif.).

"Systems and methods for determining target allocation parameters for initiating targeted communications in complex computing networks" was invented by Dennis Cheung (Belmont, Calif.), Konstantinos Karampelas (London), Alexander L. Schaefer (Boulder, Colo.) and Oliver J. S. Sourbut (Bath, Great Britain).

According to the abstract* released by the U.S. Patent & Trademark Office: "This disclosure is directed to systems and methods for determining target allocation parameters for initiating targeted communications in complex computing networks, which may be associated with the allocation of allocatables...