ALEXANDRIA, Va., Feb. 3 -- United States Patent no. 12,541,940, issued on Feb. 3, was assigned to The Regents of the University of Michigan (Ann Arbor, Mich.).

"Visual attention tracking using gaze and visual content analysis" was invented by Yuhu Chang (Shanghai), Yingying Zhao (Shanghai), Qin Lv (Boulder, Colo.), Robert P. Dick (Chelsea, Mich.) and Li Shang (Shanghai).

According to the abstract* released by the U.S. Patent & Trademark Office: "A method for detecting content of interest to a user includes obtaining a first data stream indicative of eye movement and/or gaze direction of the user as the user is viewing a scene in a field of view of the user, obtaining a second data stream indicative of visual content in the field of view o...