US Patent Issued to The Nielsen Company (US) on Sept. 9 for "Methods and apparatus to determine demographic classifications for census level impression counts and unique audience sizes" (Illinois Inventor)

ALEXANDRIA, Va., Sept. 10 -- United States Patent no. 12,413,817, issued on Sept. 9, was assigned to The Nielsen Co. (US) LLC (New York).

"Methods and apparatus to determine demographic classifications for census level impression counts and unique audience sizes" was invented by Jessica N. Tucker (Elgin, Ill.).

According to the abstract* released by the U.S. Patent & Trademark Office: "Methods, apparatus, systems and articles of manufacture to determine demographic classifications for census level impression counts and unique audience sizes are disclosed. In an example, the apparatus includes media tag format circuitry to generate a reformatted media tag corresponding to an impression request. The example apparatus also includes model exe...