US Patent Issued to The Nielsen Company (US) on Oct. 21 for "Methods and apparatus to generate audience metrics using matrix analysis" (American, Chinese Inventors)

ALEXANDRIA, Va., Oct. 28 -- United States Patent no. 12,450,620, issued on Oct. 21, was assigned to The Nielsen Co. (US) LLC (New York).

"Methods and apparatus to generate audience metrics using matrix analysis" was invented by DongBo Cui (New York), Edward Murphy (Uncasville, Conn.), Michael Richard Sheppard (Holland, Mich.), David Forteguerre (Brooklyn, N.Y.), Jessica Lynn White (Plant City, Fla.), PengFei Yi (Shanghi, China) and Jonathan Sullivan (Hurricane, Utah).

According to the abstract* released by the U.S. Patent & Trademark Office: "An example apparatus includes audience metrics collecting circuitry to access first audience metrics from a server, and access second audience metrics from the server, matrix building circuitry to bu...