US Patent Issued to The Nielsen Company (US) on Oct. 21 for "Methods and apparatus for decentralized content measurement" (Florida Inventors)

ALEXANDRIA, Va., Oct. 28 -- United States Patent no. 12,450,679, issued on Oct. 21, was assigned to The Nielsen Co. (US) LLC (New York).

"Methods and apparatus for decentralized content measurement" was invented by Sudheer Thota (Oldsmar, Fla.) and John Charles Peiffer (New Port Richey, Fla.).

According to the abstract* released by the U.S. Patent & Trademark Office: "Methods, apparatus, systems and articles of manufacture are disclosed for encoding a watermark using a multichain blockchain. An example apparatus disclosed herein includes permission manager circuitry to detect a request from a requesting device, the request for watermark payload elements to encode in a media asset and blockchain client interface circuitry to allocate, via ...