US Patent Issued to The Nielsen Company (US) on Oct. 14 for "Methods and apparatus to impute media consumption behavior" (Illinois, Florida, Utah Inventors)

ALEXANDRIA, Va., Oct. 21 -- United States Patent no. 12,445,685, issued on Oct. 14, was assigned to The Nielsen Co. (US) LLC (New York).

"Methods and apparatus to impute media consumption behavior" was invented by David J. Kurzynski (South Elgin, Ill.), Balachander Shankar (Tampa, Fla.), Richard Peters (Gurnee, Ill.), Jonathan Sullivan (Hurricane, Utah) and Molly Poppie (Arlington Heights, Ill.).

According to the abstract* released by the U.S. Patent & Trademark Office: "Methods, apparatus, systems and articles of manufacture to impute media consumption behavior are disclosed. An example system includes one or more media meters to obtain tuning data, one or more people meters to obtain viewing data, and one or more servers to, in response...