US Patent Issued to The Nielsen Company (US) on Nov. 25 for "Use of steganographically-encoded data as basis to disambiguate fingerprint-based channel-multi-match" (California Inventors)

ALEXANDRIA, Va., Nov. 25 -- United States Patent no. 12,483,738, issued on Nov. 25, was assigned to The Nielsen Co. (US) LLC (New York).

"Use of steganographically-encoded data as basis to disambiguate fingerprint-based channel-multi-match" was invented by Shashank C. Merchant (Sunnyvale, Calif.) and Andrew L. Ashbacher (Aptos, Calif.).

According to the abstract* released by the U.S. Patent & Trademark Office: "The disclosure provides for use of steganographically-encoded data as a basis to disambiguated a fingerprint-based channel-multimatch. A fingerprint-matching server or other entity could detect a channel-multi-match scenario by determining that query fingerprints representing media content being rendered by a content presentation d...