ALEXANDRIA, Va., Nov. 25 -- United States Patent no. 12,482,010, issued on Nov. 25, was assigned to The Nielsen Co. (US) LLC (New York).

"Methods and apparatus to monitor consumer behavior associated with location-based web services" was invented by Brian Scott Mello (Oldsmar, Fla.), Arun Ramaswamy (Tampa, Fla.) and David H. Wright (Safety Harbor, Fla.).

According to the abstract* released by the U.S. Patent & Trademark Office: "Example methods, apparatus, systems, and articles of manufacture to monitor consumer behavior associated with location-based web services are disclosed. Example disclosed apparatus include a receiver to receive a query from a mobile device including a query criterion and a first location identifier. Disclosed exam...