US Patent Issued to The Nielsen Company (US) on Nov. 11 for "Methods and apparatus for determining audience metrics across different media platforms" (Florida, California, New York Inventors)

ALEXANDRIA, Va., Nov. 11 -- United States Patent no. 12,470,782, issued on Nov. 11, was assigned to The Nielsen Co. (US) LLC (New York).

"Methods and apparatus for determining audience metrics across different media platforms" was invented by Narasimha Reddy Goli (Tampa, Fla.), Michael Allen Bivins (San Francisco), Gangadhar Jakkula (Tampa, Fla.), Jarrell Jay Mikuta (Oldsmar, Fla.), Joseph W. Brewer (Tarpon Springs, Fla.), Kevin Rini (Tampa, Fla.), Carol A. Lynch (New York) and Michael Tierney (New York).

According to the abstract* released by the U.S. Patent & Trademark Office: "An example includes a segment collector to: access impression records indicative of media access segments, the media access segments including start times and en...