US Patent Issued to The Nielsen Company (US) on May 27 for "Methods and apparatus to identify media using hybrid hash keys" (Florida, Maryland Inventors)

ALEXANDRIA, Va., June 17 -- United States Patent no. 12,316,811, issued on May 27, was assigned to The Nielsen Co. (US) LLC (New York).

"Methods and apparatus to identify media using hybrid hash keys" was invented by Daniel Nelson (Tampa, Fla.) and Donald Miner (Severna Park, Md.).

According to the abstract* released by the U.S. Patent & Trademark Office: "Apparatus, system, methods, and articles of manufacture are disclosed to identify media using hash keys. An example system includes a hybrid hash key analyzer to access a metered hash key of an exposure record obtained from a meter, access reference records representative of respective portions of a plurality of media, and determine reference confirmation data candidates from respective...