US Patent Issued to The Nielsen Company (US) on May 13 for "Methods and apparatus to facilitate device identification" (Florida Inventors)

ALEXANDRIA, Va., June 12 -- United States Patent no. 12,301,534, issued on May 13, was assigned to The Nielsen Co. (US) LLC (New York).

"Methods and apparatus to facilitate device identification" was invented by John T. Livoti (Clearwater, Fla.), Stanley Wellington Woodruff (Palm Harbor, Fla.), Rajakumar Madhanganesh (Tampa, Fla.), Joseph Kerkes (Lutz, Fla.) and Khushboo Agarwal (Oldsmar, Fla.).

According to the abstract* released by the U.S. Patent & Trademark Office: "Methods, apparatus, systems and articles of manufacture are disclosed to facilitate device identification. An example apparatus includes a communications analyzer to, responsive to identifying a network address of a media device compare a hardware address associated with t...