ALEXANDRIA, Va., June 4 -- United States Patent no. 12,323,657, issued on June 3, was assigned to The Nielsen Co. (US) LLC (New York).

"Methods and apparatus to count people in an audience" was invented by Padmanabhan Soundararajan (Tampa, Fla.), Venugopal Srinivasan (Tarpon Springs, Fla.) and Alexander Topchy (New Port Richey, Fla.).

According to the abstract* released by the U.S. Patent & Trademark Office: "Example apparatus disclosed herein are to determine a location of a portable device based on location data collected by the portable device, determine whether a person is within a threshold distance of the portable device based on proximity data collected by the portable device, and, when the person is determined to be within the thr...