US Patent Issued to The Nielsen Company (US) on June 17 for "Methods and apparatus to correct errors in audience measurements for media accessed using over-the-top devices" (California Inventors)

ALEXANDRIA, Va., June 19 -- United States Patent no. 12,335,570, issued on June 17, was assigned to The Nielsen Co. (US) LLC (New York).

"Methods and apparatus to correct errors in audience measurements for media accessed using over-the-top devices" was invented by Kumar Nagaraja Rao (Fremont, Calif.), Kamer Toker Yildiz (Campbell, Calif.), Jennifer Haskell (Sunnyvale, Calif.), Cristina Ion (Belmont, Calif.) and Mimi Zhang (San Francisco).

According to the abstract* released by the U.S. Patent & Trademark Office: "Methods and apparatus to correct errors in measuring audiences of over-the-top media are disclosed. In some examples, the methods and apparatus identify a first set of data from a first data source, the first set of data differe...