US Patent Issued to The Nielsen Company (US) on July 29 for "Methods and apparatus to generate corrected online audience measurement data" (California, Illinois Inventors)

ALEXANDRIA, Va., July 30 -- United States Patent no. 12,373,862, issued on July 29, was assigned to The Nielsen Co. (US) LLC (New York).

"Methods and apparatus to generate corrected online audience measurement data" was invented by Diane Morovati Lopez (Los Angeles), Jie Cao (Fremont, Calif.), Dipti Umesh Shah (Pleasanton, Calif.) and Neeraj Chachra (Streamwood, Ill.).

According to the abstract* released by the U.S. Patent & Trademark Office: "Methods and apparatus to generate corrected online audience measurement data are disclosed. An example apparatus includes programmable circuitry to at least receive, from a server of a database proprietor, a first audience count, a second audience count, and a third audience count, the first audienc...