US Patent Issued to The Nielsen Company (US) on July 29 for "Determining intensity of a biological response to a presentation" (Massachusetts Inventors)

ALEXANDRIA, Va., July 30 -- United States Patent no. 12,369,809, issued on July 29, was assigned to The Nielsen Co. (US) LLC (New York).

"Determining intensity of a biological response to a presentation" was invented by Carl Marci (Boston), Dereck Padden (Somerville, Mass.), Randall Rule (Belmont, Mass.), Joonho Moon (Kingston, Mass.) and Brendan Murray (Boston).

According to the abstract* released by the U.S. Patent & Trademark Office: "Example methods, apparatus, systems, and articles of manufacture for determining intensity of a biological response to a presentation are disclosed. An example apparatus includes at least one memory and processor circuitry to execute instructions to identify trough-to-peak instances in first galvanic skin...