US Patent Issued to The Nielsen Company (US) on July 22 for "Methods and apparatus to share online media impressions data" (California Inventors)

ALEXANDRIA, Va., July 23 -- United States Patent no. 12,368,787, issued on July 22, was assigned to The Nielsen Co. (US) LLC (New York).

"Methods and apparatus to share online media impressions data" was invented by Amitabh Seth (Saratoga, Calif.) and Brahmanand Reddy Shivampet (Oak Park, Calif.).

According to the abstract* released by the U.S. Patent & Trademark Office: "An example method includes accessing a network communication at a database proprietor server, the network communication including one or more audience measurement entity cookie identifiers associated with one or more audience measurement entity cookies, the one or more audience measurement entity cookies from an audience measurement entity server and stored in a client d...