US Patent Issued to The Nielsen Company (US) on July 15 for "Methods and apparatus to identify sponsored media in a document object model" (California Inventors)

ALEXANDRIA, Va., July 16 -- United States Patent no. 12,361,090, issued on July 15, was assigned to The Nielsen Co. (US) LLC (New York).

"Methods and apparatus to identify sponsored media in a document object model" was invented by Thomas Sturm (Sausalito, Calif.), Nicholas Naveen Rau (Larkspur, Calif.), Ryan J. O'Hearn (Oakland, Calif.) and Jeremy Wade Bennett (San Francisco).

According to the abstract* released by the U.S. Patent & Trademark Office: "Methods, apparatus, systems, and articles of manufacture are disclosed to identify sponsored media in a Document Object Model. An example method includes determining if a first child node in a document object model is a sponsored media node, including to identify if the first child node is ...