US Patent Issued to The Nielsen Company (US) on July 15 for "Methods and apparatus to determine audience size based on big data" (Tennessee, Illinois, Florida, New York Inventors)

ALEXANDRIA, Va., July 16 -- United States Patent no. 12,363,381, issued on July 15, was assigned to The Nielsen Co. (US) LLC (New York).

"Methods and apparatus to determine audience size based on big data" was invented by David J. Kurzynski (South Elgin, Ill.), William Morris Harvey (Gardiner, N.Y.), Martin Richard Frankel (Jupiter, Fla.), Yong Flannagan (Tampa, Fla.), Cermet Ream (St. Petersburg, Fla.) and Meghan LePage Beeman (Franklin, Tenn.).

According to the abstract* released by the U.S. Patent & Trademark Office: "Methods, apparatus, systems, and articles of manufacture are disclosed to optimize projection of big data beyond its footprint. An example apparatus includes memory, instructions, and processor circuitry to access panel a...