US Patent Issued to The Nielsen Company (US) on April 22 for "Methods and apparatus for generating information about portable device advertising" (California Inventors)

ALEXANDRIA, Va., June 6 -- United States Patent no. 12,282,938, issued on April 22, was assigned to The Nielsen Co. (US) LLC (New York).

"Methods and apparatus for generating information about portable device advertising" was invented by Tamara Gaffney (Belmont, Calif.) and Kanishka Agarwal (San Francisco).

According to the abstract* released by the U.S. Patent & Trademark Office: "Example methods, apparatus and articles of manufacture are disclosed herein to generate information about portable device advertising. An example apparatus includes memory and at least one processor to execute machine readable instructions to, in response to one or more commands from a simulation processor external to the at least one processor, access data via...