US Patent Issued to THE HERSHEY on Nov. 11 for "Optimal merchandise selection and merchandising design display methods and systems" (Pennsylvania Inventors)

ALEXANDRIA, Va., Nov. 11 -- United States Patent no. 12,468,994, issued on Nov. 11, was assigned to THE HERSHEY COMPANY (Hershey, Pa.).

"Optimal merchandise selection and merchandising design display methods and systems" was invented by Greg Gressel (Hershey, Pa.) and Eric Lawrence (Hershey, Pa.).

According to the abstract* released by the U.S. Patent & Trademark Office: "The novel invention provides methods and systems for automated production of merchandising displays. The displays can be assembled in whole, shipped in whole and filled with customer-selected products in customer-selected amounts, filled with criteria-selected products in criteria-selected amounts or both."

The patent was filed on May 8, 2023, under Application No. 18/3...