US Patent Issued to TELEFONAKTIEBOLAGET LM ERICSSON on Feb. 18 for "Media content insertion in a virtual environment" (Swedish, Indian Inventors)

ALEXANDRIA, Va., Feb. 19 -- United States Patent no. 12,231,711, issued on Feb. 18, was assigned to TELEFONAKTIEBOLAGET LM ERICSSON (Stockholm).

"Media content insertion in a virtual environment" was invented by Aneta Vulgarakis Feljan (Stockholm), Kaushik Dey (Kolkata, India) and Marin Orlic (Bromma, Sweden).

According to the abstract* released by the U.S. Patent & Trademark Office: "A method performed by a content server (100) for determining additional media content to be inserted into a main media content wherein the main media content is in a virtual environment, the method comprising: acquiring (S201) information relating to a user profile of each of a plurality of users that are viewing the main media content; clustering (S202) the...