US Patent Issued to Telecom Italia on Nov. 11 for "Advertising audience monitoring in a content distribution system" (Italian Inventor)

ALEXANDRIA, Va., Nov. 11 -- United States Patent no. 12,470,311, issued on Nov. 11, was assigned to Telecom Italia S.p.A. (Milan).

"Advertising audience monitoring in a content distribution system" was invented by Alberto Ciarniello (Rome).

According to the abstract* released by the U.S. Patent & Trademark Office: "A method is disclosed for monitoring the audience of an advertisement over a content distribution system, the advertisement comprising an advertising message associated with an audio content. The method comprises: inserting, within the message, an advertising identifier associated with the advertisement and distributing the audio content with the advertising message to a user of the content distribution system; at a first user ...