ALEXANDRIA, Va., Feb. 11 -- United States Patent no. 12,549,788, issued on Feb. 10, was assigned to Tealium Inc. (San Diego).
"Engagement tracking in computer data networks" was invented by Michael Anderson (Carlsbad, Calif.) and Craig Rouse (Reading, Great Britain).
According to the abstract* released by the U.S. Patent & Trademark Office: "An improved approach to tracking media playback includes tracking logic that is based on abandonment indicators. An abandonment indicator is detected during media playback, such as a user interaction with a computing device that is detected prior to ceasing playback of the media content. Tracking messages are reduced, suppressed, or suspended until an abandonment indicator is detected. After an abando...