ALEXANDRIA, Va., Dec. 9 -- United States Patent no. 12,493,633, issued on Dec. 9, was assigned to TEALIUM INC. (San Diego).
"Dynamic cardinality-based group segmentation" was invented by Ivan Batanov III (San Diego) and John Joshua Roach (San Diego).
According to the abstract* released by the U.S. Patent & Trademark Office: "Systems and methods are provided for analysis and selection of attributes used to segment data entities. The attributes used to segment data entities may be analyzed to identify segments of data entities (e.g., distinct audiences of visitors) that share values for a given subset of attributes. By intelligently selecting attributes for use in the segmentation process based on the values that they may take (e.g., the ca...