US Patent Issued to TATARI on Oct. 7 for "Systems and methods for determining optimal frequency range for maximizing response rate" (North Carolina, Washington, California Inventors)

ALEXANDRIA, Va., Oct. 8 -- United States Patent no. 12,439,109, issued on Oct. 7, was assigned to TATARI INC. (San Francisco).

"Systems and methods for determining optimal frequency range for maximizing response rate" was invented by Rudy C. Gilmore (Woodinville, Wash.), Brent L. White Jr. (Charlotte, N.C.) and Michael D. Swinson (Los Angeles).

According to the abstract* released by the U.S. Patent & Trademark Office: "A method for determining an optimal frequency range for maximizing the response rate may include Internet Protocol (IP)-level impressions from impression data, rolled up the IP-level impressions to household-level impressions, and then correlate the household-level impressions with response and conversion rates so as to det...