US Patent Issued to Target Brands on July 8 for "Personalized ranking of promotional items" (Minnesota, California, Washington Inventors)

ALEXANDRIA, Va., July 9 -- United States Patent no. 12,354,135, issued on July 8, was assigned to Target Brands Inc. (Minneapolis).

"Personalized ranking of promotional items" was invented by Haema Nilakanta (Minneapolis), Chad Morgan (Sunnyvale, Calif.), Luyen Le (Minneapolis), Anick Saha (Bellevue, Wash.) and Kusumakumari Vanteru (Sunnyvale, Calif.).

According to the abstract* released by the U.S. Patent & Trademark Office: "In general, this disclosure is directed to presenting eligible promotional items on an offer description page. In some embodiments, the eligible promotional items are personalized based on customer relevancy. One aspect is a method for dynamically presenting items eligible for a promotion on an e-commerce applicatio...