ALEXANDRIA, Va., July 30 -- United States Patent no. 12,375,572, issued on July 29, was assigned to Target Brands Inc. (Minneapolis).
"Similarity learning-based device attribution" was invented by Shalin S. Shah (Sunnyvale, Calif.), Nicholas Scott Eggert (Inver Grove Heights, Minn.) and Ramasubbu Venkatesh (San Jose, Calif.).
According to the abstract* released by the U.S. Patent & Trademark Office: "Methods and systems for attributing browsing activity from two or more different network-connected devices to a single user are disclosed. In one aspect, cookies generated by the browsing activity of different unidentified devices at a website are received. A random forest classifier trained on probabilities output from a Gaussian mixture mod...