US Patent Issued to STATE FARM MUTUAL AUTOMOBILE INSURANCE on Nov. 11 for "Targeted messaging process" (Illinois Inventors)

ALEXANDRIA, Va., Nov. 11 -- United States Patent no. 12,469,087, issued on Nov. 11, was assigned to STATE FARM MUTUAL AUTOMOBILE INSURANCE COMPANY (Bloomington, Ill.).

"Targeted messaging process" was invented by Mark D. Warfel (Lincoln, Ill.), Ginger L. Hlebasko (Bloomington, Ill.), Rebecca L. Hill (Bloomington, Ill.), Jillian J. Wille (Normal, Ill.), Rama Kumari Naraparaju (Bloomington, Ill.), Michael E. Wilkerson (Bloomington, Ill.), Trent Durflinger (Bloomington, Ill.) and Quincy J. Carolan (Bloomington, Ill.).

According to the abstract* released by the U.S. Patent & Trademark Office: "Method and systems generate optimized and online targeted messages. Various campaign criteria are provided having different advertising or marketing go...