US Patent Issued to State Farm Mutual Automobile Insurance on March 18 for "Determining propensities to drive website target user activity" (Georgia Inventors)

ALEXANDRIA, Va., March 19 -- United States Patent no. 12,254,479, issued on March 18, was assigned to State Farm Mutual Automobile Insurance Co. (Bloomington, Ill.).

"Determining propensities to drive website target user activity" was invented by Matthew Cuttell (Cumming, Ga.), Shuhui Zheng (Atlanta) and Carl Baldone (Dunwoody, Ga.).

According to the abstract* released by the U.S. Patent & Trademark Office: "Users may engage in a target user activity via digital systems, such as a website, and/or non-digital systems. Users may user various digital channels to arrive at the digital systems or non-digital systems. Users may also arrive at digital systems, such as the website, via different entry pages. A propensity analyzer can, based on ac...