US Patent Issued to SportsMEDIA Technology on July 1 for "Systems and methods for providing advertisements in live event broadcasting" (North Carolina Inventor)

ALEXANDRIA, Va., July 3 -- United States Patent no. 12,348,837, issued on July 1, was assigned to SportsMEDIA Technology Corp. (Durham, N.C.).

"Systems and methods for providing advertisements in live event broadcasting" was invented by Gerard J. Hall (Durham, N.C.).

According to the abstract* released by the U.S. Patent & Trademark Office: "Systems and methods for real-time bidding of advertisement during live event broadcasting are disclosed including calculating intensity levels during a live event, opening advertisement space on screen for real-time bidding based on intensity levels, and displaying an advertisement in the advertisement space as an overlay on video images of the live event broadcasting."

The patent was filed on Aug. 8...