ALEXANDRIA, Va., June 16 -- United States Patent no. 12,307,482, issued on May 20, was assigned to Snap Inc. (Santa Monica, Calif.).
"Advertising futures marketplace methods and systems" was invented by David Soloff (Berkeley, Calif.).
According to the abstract* released by the U.S. Patent & Trademark Office: "Methods and systems provide information products relating to past, present and future advertising transactions (i.e., contracts to place advertisements in various media) to enable a marketplace in advertising products. Information regarding a plurality of advertising transactions are gathered. Data is analyzed to determine its attributes. Some attribute values are transformed and the attribute values are stored in a database. Attrib...