US Patent Issued to Snap on May 13 for "Utilizing lifetime values of users to select content for presentation in a messaging system" (California, Washington Inventors)

ALEXANDRIA, Va., June 12 -- United States Patent no. 12,299,701, issued on May 13, was assigned to Snap Inc. (Santa Monica, Calif.).

"Utilizing lifetime values of users to select content for presentation in a messaging system" was invented by Jean Luo (Seattle) and Zhehao Zhou (Santa Monica, Calif.).

According to the abstract* released by the U.S. Patent & Trademark Office: "The subject technology determines monthly active users (MAU) and penetration for global users and users in a specific country. The subject technology predicts monetization values for the users in the specific country. The subject technology determines a lifetime value of the users in the specific country based at least in part on the monetization values. The subject t...