ALEXANDRIA, Va., June 12 -- United States Patent no. 12,301,954, issued on May 13, was assigned to Snap Inc. (Santa Monica, Calif.).
"Inserting ads into a video within a messaging system" was invented by David Michael Hornsby (Surrey, Great Britain), Jeffrey Kile (Los Alamitos, Calif.), Chinmay Lonkar (Playa Vista, Calif.), Zhimin Wang (Culver City, Calif.), Ian Anthony Wehrman (Venice, Calif.) and Khalil Chatoo (Santa Monica, Calif.).
According to the abstract* released by the U.S. Patent & Trademark Office: "Aspects of the present disclosure involve a system comprising a computer-readable storage medium storing a program and method for inserting ads into a video. The program and method provide for receiving a request to play a video, th...