ALEXANDRIA, Va., March 26 -- United States Patent no. 12,260,450, issued on March 25, was assigned to SNAP INC. (Santa Monica, Calif.).
"Personalized try-on ads" was invented by Itamar Berger (Hod Hasharon, Israel), Gal Dudovitch (Tel Aviv, Israel) and Ma'ayan Mishin Shuvi (Givatayim, Israel).
According to the abstract* released by the U.S. Patent & Trademark Office: "Methods and systems are disclosed for performing operations comprising: accessing content received from a first client device associated with a first user; processing the content to identify a first image that depicts the first user wearing a first fashion item; determining a first pose of the first user depicted in the first image; searching a plurality of products to ident...