ALEXANDRIA, Va., July 9 -- United States Patent no. 12,355,712, issued on July 8, was assigned to Snap Inc. (Santa Monica, Calif.).
"Tokens in a messaging application" was invented by John Jensen (Santa Monica, Calif.) and Swetha Krishna Prabhakar (Los Altos Hills, Calif.).
According to the abstract* released by the U.S. Patent & Trademark Office: "Aspects of the present disclosure involve a system and a method for performing operations comprising: receiving, by a messaging application, content from a given user; selecting a metric for measuring performance of the content on the messaging application; measuring performance of the content on the messaging application; computing a value of the performance of the content on the messaging app...