ALEXANDRIA, Va., July 9 -- United States Patent no. 12,355,995, issued on July 8, was assigned to Snap Inc. (Santa Monica, Calif.).

"Content-based client side video transcoding" was invented by Liu Liu (Marina Del Rey, Calif.), Chao Pang (Marina Del Rey, Calif.) and Rong Yan (Marina Del Rey, Calif.).

According to the abstract* released by the U.S. Patent & Trademark Office: "Among other things, embodiments of the present disclosure improve the functionality of electronic messaging and imaging software and systems by automating the client-side transcoding of video data based on content. For example, an appropriate transcoding configuration can be selected for video data having complex motion or textures. Accordingly, video quality can be i...