US Patent Issued to SNAP on July 22 for "Real-time content integration based on machine learned selections" (California Inventors)

ALEXANDRIA, Va., July 23 -- United States Patent no. 12,367,431, issued on July 22, was assigned to SNAP INC. (Santa Monica, Calif.).

"Real-time content integration based on machine learned selections" was invented by Jason Brewer (Mountain View, Calif.), Rodrigo B. Farnham (Los Angeles), David B. Lue (Santa Monica, Calif.) and Nicholas J. Stucky-Mack (Los Angeles).

According to the abstract* released by the U.S. Patent & Trademark Office: "A content request is received from a device of a user. A plurality of candidate content items is identified. Each candidate content item has a bid value. A relevancy value is automatically generated for each candidate content item. The relevancy value indicates whether the candidate content item is lik...