US Patent Issued to Snap on July 22 for "Messaging system for engagement analysis based on labels" (California Inventors)

ALEXANDRIA, Va., July 23 -- United States Patent no. 12,367,693, issued on July 22, was assigned to Snap Inc. (Santa Monica, Calif.).

"Messaging system for engagement analysis based on labels" was invented by Vitor Silva Sousa (Los Angeles), Nils Murrugarra-Llerena (Los Angeles), Leonardo Ribas Machado das Neves (Marina del Rey, Calif.) and Neil Shah (Los Angeles).

According to the abstract* released by the U.S. Patent & Trademark Office: "A messaging system performs engagement analysis based on labels associated with content items produced by users of the messaging system. The messaging system is configured to process content items comprising images to identify elements in the images and determine labels for the images based on condition...