US Patent Issued to Snap on July 15 for "Lift reporting system" (California, New York Inventors)

ALEXANDRIA, Va., July 16 -- United States Patent no. 12,361,446, issued on July 15, was assigned to Snap Inc. (Santa Monica, Calif.).

"Lift reporting system" was invented by Simon Hollands (Venice, Calif.), Li Shi (Culver City, Calif.), Amit Adur (Fullerton, Calif.), Mattia Fumagalli (Brooklyn, N.Y.) and Crystal Pan (Redwood City, Calif.).

According to the abstract* released by the U.S. Patent & Trademark Office: "A lift reporting system to perform operations that include: accessing user behavior data associated with one or more machine-learned (ML) models, the ML models associated with identifiers; determining causal conversions associated with the ML models based on the user behavior data, the causal conversions comprising values; perfo...