ALEXANDRIA, Va., Dec. 23 -- United States Patent no. 12,505,467, issued on Dec. 23, was assigned to Snap Inc. (Santa Monica, Calif.).
"Predicting a conversion rate" was invented by Weizhi Li (Freemont, Calif.), Vineet Abhishek (San Mateo, Calif.), Jason Brewer (Mountain View, Calif.), Roman Grachev (Burlingame, Calif.), Yuqi Deng (Bellevue, Wash.) and David B. Lue (Santa Monica, Calif.).
According to the abstract* released by the U.S. Patent & Trademark Office: "Aspects of the present disclosure involve a system comprising a storage medium storing a program and method for predicting a conversion rate. The program and method provide for receiving, from an advertisement service, a bid to display a first advertisement at a computing device; ...